Sony A90K Bravia XR OLED

Immersive OLED experience in a compact form

Next generation images and sounds with cognitive intelligence

Take audio and visuals to a new level with Cognitive Processor XR™. Our revolutionary processor in BRAVIA XR™ TVs reproduces content by replicating how the human brain hears and sees, for an incredibly lifelike experience. It understands how the human eye focuses and analyzes images to deliver true-to-life depth, stunning contrast, and brilliant color.

Exceptional pure blacks for realistic depth and texture

By pairing the OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas for absolute blacks and unprecedented bright peaks. In combination with Cognitive Processor XR™, it enhances the image by replicating the way the human eye focuses, so you won't lose detail even in the brightest or darkest areas.

The screen is the speaker: images and sound in perfect harmony Acoustic Surface Audio＋™ uses special actuators to transform the screen into a multi-channel speaker. Sound seamlessly follows the action on screen with picture and sound in total harmony for a truly immersive experience.

Hands-free assistance with Google

With voice control built into Google TV, you can set up and control your TV without a remote. Ask Google for a title, search by genre, and get personalized recommendations like, "Okay, Google, what do you recommend I watch?" Get on-screen answers, control smart devices, and more.

Renew, recycle and reduce, designed for the environment

BRAVIA XR TVs offer immersive experiences and are environmentally friendly. We are committed to using less virgin plastic in TVs and packaging. For the back cover, the A90K uses Sony's SORPLAS™ material which is 85% recyclable. Backlight technologies, BRAVIA CAM and sensors deliver high picture quality and reduce power consumption.

XR OLED Contrast Pro optimizes color and contrast in the brightest areas to deliver exceptional levels of realism with absolute blacks and peak brightness. With a temperature sensor and high-brightness panel, this OLED TV uses our Cognitive Processor XR™ to sense screen temperature and perform precise light control, so that pixels in dark areas are illuminated simultaneously.

Broad color spectrum for true-to-life shades and hues With Cognitive Processor XR™, XR Triluminos Pro gives the A90K access to a broad color palette to reproduce each hue in the infinite gradations of the real world. With a wide color gamut and human-centric processor, it can detect color from saturation, hue and brightness to reproduce natural hues.	Recreate lost texture for content close to 4K quality With XR 4K Upscaling, entertainment approaches 4K quality, whatever the content or source. Cognitive Processor XR™ accesses vast amounts of data, recreating lost textures and details for lifelike images.

Intelligent motion processing for smooth action

Powered by Cognitive Processor XR™, XR OLED Motion eliminates blur by detecting and analyzing key visual elements over successive frames. Create and insert extra frames between the original ones for smooth, sharp action even in fast sequences.

Gorgeous colors from every angle

Watching TV from the sides is now as good as sitting in the center. The self-illuminating OLED panel delivers true-to-life, consistent color from any viewing angle.

The screen is the speaker: sound synchronized with images

Sound comes from the screen with Acoustic Surface Audio+™. The two actuators vibrate, transforming the screen into a speaker to create powerful acoustics that follow the movements of the images, offering realistic sounds with clear and natural dialogues. The center subwoofer boosts bass for truly immersive cinematic sound.

Voice Zoom™ 2 optimizes voices for crystal clear dialogue

Hear clearly without having to turn up the volume. Even for the hardest to hear speech, Voice Zoom 2 detects the type of voice, analyzes it and optimizes its clarity.

Compact TV for immersive gaming, picture and sound

The compact A90K with immersive OLED picture and sound and Cognitive Processor XR™ technology makes for the ideal display for gaming. Thanks to compatibility with the various gaming functions included in HDMI 2.1, it ensures an immersive gaming experience.

Optimized vision with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM (sold separately) for an even more immersive viewing experience. BRAVIA CAM recognizes your position in the room and the distance from the TV, then adjusts the sound and picture settings accordingly. The audio is clearer and the picture brightness customized according to the viewing environment.

Simple and easy to use premium remote control

We've totally redesigned the remote for easy control of your TV, day or night. The buttons are simplified and the backlight allows you to see even in the dark. With a compact aluminum design, the remote is comfortable and looks elegant.